#nextmse
Sara M WatsonTech Critic, Keynote Speaker & Industry Analyst
Sara M. Watson is an independent technology critic and industry analyst. Her intersectional career covering data, privacy, and tech policy bridges industry, policy, and academia. Sara has covered emerging tech trends as a principal analyst at Forrester, Insider Intelligence, and the Gartner Research Board.
Sara has been a fellow at the Berkman Klein Center for Internet and Society at Harvard University where her work on personal data and privacy raised awareness of data’s role in the digital economy. As a fellow at the Tow Center for Digital Journalism at Columbia University, her research on the media’s evolving coverage of technology advocated for more constructive technology criticism.Her writing appears in The Atlantic, Wired, The Washington Post, Slate, Motherboard, and other publications, and her work has been cited in the Financial Times and The New Yorker. She presents at technology conferences around the globe.
She holds an MSc in the Social Science of the Internet with distinction from the Oxford Internet Institute and graduated from Harvard College magna cum laude with a joint degree in English and American literature and film studies. She spent much of the last decade living in Singapore and China and is now based in New York City.
Emma ChiuGlobal Director of Wunderman Thompson Intelligence
Emma Chiu is global director of Wunderman Thompson Intelligence, the agency’s in-house futures and innovation think-tank. She consults with clients to build long-term strategies based on qualitative and quantitative insight that incorporates cultural and behavioral change, sector innovation and zeitgeist shifts.Emma’s foresight and thought leadership has been picked up by global publications and has been featured in The Telegraph, New York Magazine and Vogue. She is a member of the WARC Awards and Creativepool 2020 judging panel. In addition, Emma regularly speaks at conferences including SXSW, Adobe Max and Pause Fest.
Ida KymmerMetaverse Expert & Director of Global Affairs at Journee
As the Director of Global Affairs at Journee, a leading software company connecting brands and their audiences in the metaverse, Ida Kymmer’s work is centered around the question “What’s next?”. She works with the bricks and mortar as well as the design aspects of the metaverse, giving her a deep, vertical, and horizontal understanding of the current developments. Ida is a frequent keynote speaker and moderator and has been invited to speak at the World Economic Forum, Deloitte Innovation Day, Split X Summit, Tech BBQ, yWhales podcast, TechBBQ and Future Blockchain Summit.
Her background is as impressive as it is eclectic. Ida has an MA in Peace and Conflict Studies, has worked for UNHCR, speaks five languages, and has co-created 3D interior screens for SLS Hotel & Casino Las Vegas. She is also a composer and a dedicated mover - practicing mixed martial arts and watersports, as well as teaching Budokon.
Oliver LangeHead of H&Mbeyond
Oliver Lange is Head of H&Mbeyond, the missing link between H&M and visionary minds in Berlin. There, he drives innovation and technology with startups and explores areas such as the on-demand production of garments and the virtualizations of live. Previously, as the founder of H&M Innovation LAB in Germany, he gained experience of running local retail innovation projects transforming the industry with regards to sustainability & digitalization. Describing himself as a rebel innovator, Oliver wants to create the future through optimism, and he is passionate about creating solutions in fashion retail to make the industry more sustainable and fun.
Oliver also has a background as an H&M Area Retail Manager, covering Berlin and the Baltic coast, and from studies in communication and media sciences.
Paul NesbittDirector of International Insights & Measurement at Twitch
Paul has a passion for enabling brands to deepen their engagement with current and future generations by putting consumer insight at the heart of their business and advertising strategies. As Director of International Insights and Measurement at Twitch, Paul demystifies the world of livestreaming, content and the unique Twitch audience to help brands deliver exciting, engaging campaigns. Prior to joining Twitch, he worked in a number of global research and insight roles specializing within the media and entertainment industry.
Philippa DunjayHead of Strategy at TikTok Creative Lab EU
Philippa leads the Strategy department of TikTok Creative Lab, to help brands and agencies make outstanding creative work on TikTok, and answer the 'how' of TikTok best practice.
Mary Keane-DawsonBusiness Leader, Digital Transformation Strategist and Conscious Advertising Network Board Advisor
Mary is a digital maven, entrepreneur and business mentor. She has held C-suite roles at WPP, Steak, Reform, Collective London, was a main Board member of Ogilvy & Mather Advertising, is currently a Board Advisor for the Conscious Advertising Network, and is a renowned leader and advisor to companies in the technology sector. At 55 years old, Mary continues to be relevant, cutting edge and a true disruptor.
Over the last twelve months she has become a founding Board member of the Internet Commission, where she has helped develop both a Digital Accountability Framework and Dialogue of Digital Responsibility placing transparency reporting ( specifically relating to social Media Platforms) at the heart of a more informed debate about digital development. Inspired by the UN Agenda for Sustainable Development the Internet Commissions 2018 dialogue explored what values might inform a better direction for digital development and the direction of travel for future regulation.
Mary is Global Ambassador for British Interactive Media Association, Board member of TLA’s Women in Tech, is a Board advisor to the Internet Commission and a respected Chair and NED. In February 2018 Mary opened The London Stock Exchange, one of the first women to do so.
Fabien Le RouxBrand Strategy Lead at TikTok France
Fabien leads TikTok strategy on the French market for the sales teams. He is also in charge of the luxury vertical for Europe.
Jacob LovénAsia Tech Expert & Entrepreneur
Co-Founder of "The Perspective" based in Shanghai. With extensive background in digital strategy for companies such as Klarna, MTGx and Schibsted. For the last decade, Jacob has been running the podcast "Den Digitala Draken", one of Sweden's most influential voices on tech phenomena in Asia with over a million streams.
Molly HammarArtist
Molly Hammar is making her way right to the top among the absolute elite of Scandinavian artists. She had her first no. 1 hit on the Swedish billboards in 2022.
Fritte FritzsonComedian & Podcaster
Fritte Fritzson is a Swedish comedian and podcaster. Trained as an architect, he
eventually made the leap into entertainment. He has written for radio and
television and started his own chain of stand-up clubs, "Oslipat" in
2006. In 2015, he and his wife created the popular science podcast "Allt du
velat veta" with almost 25 million downloads. Together with
Marie Agerhäll, Fritte just recently won the immensely popular Swedish TV quiz show "På spåret".
Katarina GospicMSc, MD & PhD
Katarina Gospic has an academic background as a physiologist, MD and PhD. One of Katarina's strengths is making difficult things easy to understand. At the age of twenty-seven, she was interviewed by The New York Times for her ground-breaking brain research. In 2013, she was one of the elected summer hosts (sommarpratare) on Swedish public radio and in 2015 she became one of the new faces who was awarded a spot at the "Stockholm Hall of Fame" at Arlanda Airport. She has received awards such as the Mensa Prize and has been named both Super Talent and Super Communicator. Katarina has been an entrepreneur for over ten years working with technology, such as VR and AI in areas such as health and prop-tech. She has written eight books, is a keynote speaker and a frequently invited brain expert in the media.
In 2023, she went through Envizi training as a IBM Partner Plus.
Katarina Gospic wants to implement knowledge about the brain and how we use advanced technology in a smart way in order to promote health, innovation and sustainable development.
Frankie WardProfessional Counter-Strike Host
Frankie Ward is an award-winning gaming and esports presenter, known for hosting international stages and desks across a variety of games including Counter-Strike: Global Offensive and League of Legends. Outside of esports, she is a regular face at E3 (now replaced in the calendar by the Summer Games Fest) as part of the PC Gaming Show and was the expert Commentator on the 2021 reboot of GamesMaster for UK TV station E4.
Outside of gaming events, Frankie has hosted her own podcast, My Life in Pixels, and Save Your Game: the Red Bull Gaming Podcast. She regularly streams gameplay on her Twitch channel.
Before becoming on-camera talent, Frankie worked for the BBC, Channel 4 and Sky.
Jonas GundersenCOO of Ninjas in Pyjamas
Professional esports athlete turned pro poker player, recording artist and startup founder followed by 3x startup execs. Now building hyper-growth teams and strategies at the iconic esports organization Ninjas in Pyjamas.
Samuel ArvidssonRoblox Strategist & Chief Commercial Officer at The Gang
In his current role as Chief Commercial Officer at The Gang, Sam is helping some of the biggest brands like FIFA, Samsung, Gucci, Spotify and more around the world build their metaverse experiences and games on Roblox. His background is in the music industry, where he has held positions with Universal Music, Warner Music, Sony Music and several other labels. Prior to this, he worked in advertising and PR for OgilvyOne and Hill & Knowlton. Sam is also a co-professor at Stockholm School of Economics, Royal Institute and has taught at Berklee College of Music in Valencia. During weekends, he enjoys spaghetti with his daughter and wife in sunny Stockholm.
Catherine MorganManaging Director of Ocean Labs - Ocean Outdoor
Cat is Managing Director of Ocean Labs across the Ocean Group, a collective of creative, data and digital specialists who are transforming out of home from a static medium to a progressive, creative, digital, responsive channel.
Cat’s driven by the relationship between creativity and technology, a passion which determined her choice of degree in Industrial Design and Technology.
From there she worked in sales and marketing for a photography studio before embracing the creative and strategic aspects of her work at the full service agency LPM.
Cat entered the evolving digital out of home sector with Eye as an Account Manager, Client Manager and Business Leader. As the company expanded, Cat contributed to milestone projects including the launch of its first Global mobile platform Amplify and the digitalisation of Gatwick and Stansted Airports. She was also responsible for Tesco’s award-winning campaign at Gatwick, which created the world’s first virtual fridge for Tesco Mobile using interactive bar code technology.
As a mentor, Cat is a member of Bloom, mentoring and championing women in communications. She is also a member of Women for Women International, sponsoring a young woman in Afghanistan through her education and works closely with The Female Lead initiative to empower young women from all walks of life, by changing their perceptions of modern day role models.
Ocean Labs is an industry incubator which draws together the creativity, emerging technology and Digital Out Of Home (DOOH). Helping advertisers, agencies and brands understand and develop the right creative approach to leverage new and emerging technologies of DOOH. It has long championed start up tech businesses, by providing a platform to showcase new technology.
The Labs team is responsible for delivering some of the world’s most famous DOOH campaigns, including the hard hitting and multi award winning Women’s Aid, Look At Me.
Throughout her time leading the Ocean Labs team, they have won 4 Cannes Lions, including most recently a Silver Cannes Lion for Born Free #TankFree this.
Georgi Stoimenov Sen. Business Development & Gaming Manager at FIFA
Georgi is the Senior Business Development & Gaming Manager in the Commercial Division of FIFA. He is a user-centric, result-driven marketer with a passion for football, gaming, sports marketing and sponsorship. He was the FIFA lead with regards to the FIFA World set-up in Roblox in collaboration with metaverse agency The Gang.
In 2018, Georgi was selected Forbes' "30 under 30" in Bulgaria. He holds a postgraduate degree in International Marketing & Brand Management from Lund University and is certified with the European Sponsorship Association (ESA) diploma in 2019.
Anna Laurell NashWorld Champion Boxer & Motivational Speaker
World champion boxer with a background as a PhD in chemistry. Now working with inspiration, teambuilding, self leadership, and health. Family-oriented and proud mother of 2.
Maddy SavageJournalist & moderator
After ten years as a BBC staff reporter and presenter in London, Maddy moved to Stockholm in 2014. She now works as a freelance documentary maker, podcaster and journalist for media including BBC, Monocle, Times Radio and Naudio. Her favourite assignments focus on Nordic innovation, sustainability and lifestyle trends. She also moderates tech and media events across the Nordics.
Josefine VännmanGeneral Manager, Amazon Ads Nordics
Josefine is the General Manager for Amazon Ads business in the Nordics. She has been in the Media industry for 15 years and is passionate about building and developing teams and delivering outstanding advertising solutions to customers. In October 2021 she, together with the team, launched the Amazon Ads business in the region and is excited about the unique opportunities that Amazon Ads can bring to clients in the region.
Eduardo Diaz-WardSales Director, Channel Factory
With over 10 years of experience in the digital space across both the AdTech and Digital Agency world, it’s fair to say Eduardo has lived and breathed media for all of his career to date. As a senior sales lead, he’s enabled multi-million pound deals with some of the biggest agencies such as EssenceMediacom, Mindshare and Xaxis to help drive and optimise their media strategies. In his spare time, Eduardo enjoys planning holiday's with his family, shopping online, and is an avid gamer.
Julia NybackContent Producer & Project Manager at Schibsted Brand Studio
Julia Nyback is a journalist currently working as Content Producer & Project Manager at Schibsted Brand Studio. Apart from being a creative writer and a dedicated music quizzer, she is currently finding out if ballet might be her next big hobby.
Jewgeni SadowskiBusiness Developer at Schibsted
Jewgeni Sadowski works as Business Developer Data at Schibsted and his responsibilities include developing Schibsted's solutions within CRM matching and contextual targeting as well as managing third-party co-operations to further Schibsted’s first-party data capabilities. Outside of work, he’s an avid traveler with Japan being his favorite destination.
Jesper AnderssonManaging Partner & Client Director at NORD DDB Stockholm
Jesper is a Managing Partner & Client Director at NORD DDB Stockholm. He has worked with McDonald’s, Klarna, Vattenfall and Skoda among others and was listed on The Drum Future 50 of the best emerging marketers in the world 2023
Andy HoodVP Emerging Technologies at WPP
Emerging technology is fascinating. But far more fascinating than the technology itself is how people will use it and how it can be applied. Andy Hood spent twenty years at AKQA and now with WPP to help teams and offices globally to identify opportunities to innovate with new and existing clients, and to demonstrate processes and ethos of understanding, prototyping and applying emerging technologies to clients and consumers in order to solve business problems and create unique opportunities.
Anders SetterbergStrategic Marketing Partner, Snapchat
Anders Setterberg is an Enterprise Sales Executive at Snap. He is also a board member, an ex entrepreneur and a former employee at Google.
Lisa Palm DanielssonSecretary General for Ronald McDonald House Charities Sweden
Lisa Palm Danielsson is Secretary General for Ronald McDonald House Charities in Sweden. She has previously held senior marketing roles at McDonald’s, Electrolux and Tele2 and also has experience from the media agency side.
Hege "Hedje" BotnénEsports Analyst
Hege "Hedje" Botnen is a former professional esports player who has played Counter-Strike for two decades. During her career she has represented teams such as LGB Esports, Skade and Godsent. She is an expert at CS:GO and now works as an on-air analyst and caster. Hege worked two years with esports at TV 2 Norway before breaching out internationally, upon retiring from professional play, to be a part of the on-screen talent for the ESL Impact League, an all women's tournament. Recently, Hege spoke in the European Parliament on women in games and esports.
Sarah SalterGlobal Head of Applied Innovation at Wavemaker
Sarah Salter joined Wavemaker in January 2022 as Global Head of Applied Innovation. As part of Wavemaker’s Worldwide Consulting Hub and based in London, works with the agency’s global clients and network to simplify the complex world of innovation, directly applying innovative technology to live projects that solves for client’s specific growth challenges. Sarah joined from a position as Head of Innovation with Wavemaker UK where she led the agency’s key client relationships in digital transformation and innovation. She was the driving force behind campaigns and consumer experiences like Nationwide’s Local Voices on Alexa and Google, Compare the Market’s immersive augmented reality experience, the Public Health Breastfeeding Friend on Alexa and Google and the NHS WhatsApp response to Covid-19. With 15 years’ experience Sarah has worked in marketing roles at brands such as P&G, Casio and Equinox, as CMO at fast-growing start-up Vrumi and at Wavemaker helping brands grow through transformational marketing and innovation both in the UK and the US. She is also an IPA Woman of Tomorrow and chaired the 2021 Campaign Technology judging panel.
Peter OttsjöTech Journalist, Author & Longevity Expert
Peter Ottsjö is a journalist and a longevity expert with a passion for exploring how technology will shape the future and how it will affect us as individuals, as companies and as a society. He is the author of Evigt Ung - Min och Människans Dröm om Odödligheten, a much discussed book that explains how aging will soon be a thing of the past and how we can prepare for the ageless era.
He is also a speaker who delivers engaging and informative presentations on the topic of radical longevity, challenging, inspiring and empowering his audience to think differently and creatively about their own health and longevity. Peter knows a great deal about that, having embarked on a personal experiment to optimize his health and lifespan, using the best available science and technology.
He has 30 years of experience as a journalist and as a reporter at Ny Teknik he covers the latest developments in technology, especially biotechnology, artificial intelligence, metaverse, telecom and exponential tech in general.
Finn WikanderChief Product Officer at Clear Channel
Finn Wikander is the Chief Product Officer for Clear Channel Scandinavia and part of the executive management team in the region. Among other things, he is responsible for Clear Channel's product strategies and is currently leading the roll-out of LaunchPAD, the company’s new platform for programmatic DOOH, across the Scandinavian markets.
Finn is also part of Clear Channel International's programmatic steering committee and has a long history of driving strong brands in an ever changing technological environment, not least during his time as Product Manager at Apple. He has a strong passion for the incredible possibilities of the out-of-home medium and returns to the NextM stage for the third time.
Thomas HougeCCO at SeenThis
Thomas has over two decades of experience in media and today forms part of the executive team overseeing the development and expansion of SeenThis’ powerful adaptive streaming technology.
A leader and a talented commercial strategist, Thomas has worked at SeenThis for over five years. His global role sees him challenging ineffective ways of working and introducing innovative solutions that boost the efficiency and transparency of digital media while reducing waste and helping to tackle the climate crisis.
A creative thinker and entrepreneur, he co-founded Storylounge, a business consulting and storytelling company with an interdisciplinary team of management consultants, concept developers and producers. He was also CEO and Chief Creative Commercial Officer at Nice Creative Group and Vice President at German mass media and digital company, ProSieben Sat1. Earlier in his career he was Head of New Media at TVNORGE, a Norwegian television channel owned by Warner Bros, where he presented concepts for innovative ways of using TV and other media in commercial strategies.
Thomas has a Bachelor of Science in Communications from Syracuse University.
Lina LundContent Producer Video at Schibsted Brand Studio
At work, Lina Lund is responsible for creating and producing video material at Schibsted. As interior design ideas never end, she uses her free time to remodel the house. But during the summer months everyone gets a break, when the free time is spent on the boat in the Stockholm archipelago.
Josefine BillströmCreative Strategist at Meta Creative Shop
Josefine Billström is a Creative Strategist at Meta Creative Shop. She is passionate about experimenting with new technology through a human needs-driven lens.
At Creative Shop, Josefine collaborates with some of the largest brands and agencies in the Nordics on how they can use Meta’s platform to connect with, and drive value for their customers. Before joining Meta, she had an extensive career in the advertising industry, mainly at Ogilvy and in the award-winning agency Ingo where she ran the planning department as Head of Planning.
Jimmy RydénContent Producer Audio at Schibsted Brand Studio
Jimmy Rydén is Brand Studio's creative mind when it comes to commercial audio on Schibsted's platforms. When not recording or editing at work he loves to follow his favorite black and yellow football club.
James GoverVP, Head of EMEA at Firework
James started his media career with Universal McCann and Mindshare. He then set up the Initiative Tokyo office, also supporting the establishment of the Taiwan office. After 5 years in Japan, James transferred to Initiative London before 'jumping over the fence' to join Microsoft. He then moved to Snapchat as their first EMEA-focused employee and having enjoyed the challenge of working for an early-stage company so much, he was recruited by Firework in 2022 to help build the business in Europe.
Ted SchönbeckHead of Cloud Technology at Google Sweden
Ted Schönbeck is Head of Cloud Technology for Google in Sweden. He has +20 years of experience of working in IT at IBM, Dell, VMware and Red Hat, among others. He is a passionate cloud, digital transformation and AI evangelist and a frequent speaker at industry events.
Martin KronaCEO of GroupM Sweden
Martin is a curious mind with an analytical heart. He grew up with an Amiga500 and, as the industry has evolved, so has he, his latest addiction being training to be a VR jedi. With a passion for the mix of human behavior and data he gets excited by solutions that encompass both areas.
CEO of GroupM in Sweden by day and heavy binge-watcher online by night.
Martin JönssonMedia Analyst and Editorial Development Director at Bonnier News
Martin Jönsson is Media Analyst and Editorial Development Director at Bonnier News. For many years, he has held leading roles in the Swedish editorial scene. You often find him analyzing digital media development and media policy in Dagens Nyheter, the biggest morning paper in Sweden.
Lita NazarMarketing & Communications Director at Mediekompaniet
Lita Nazar is Marketing & Communications Director at Mediekompaniet. She is responsible for Mediekompaniet's Brand and Insight department and has over 15 years of experience in the media market.
She is passionate about issues concerning a sustainable society and in her spare time, Lita has both acted as an initiator and sat on the board of several NGOs.
Liv SandbergGeneral Manager, Global Business Solutions, at TikTok Central Europe & Nordics
Liv has a strong track record as a leader in the space as CEO for the media agency Starcom and Head of Agency at Facebook, and is now leading TikTok's expansion in the Nordics and Central Europe.
Fredrik PaulúnNutritionist, Author and Health Entrepreneur
Fredrik Paulún is one of Sweden's best-known nutritionists and health entrepreneurs. He is an international best-selling author in the field of health and nutrition, and develops healthy foods for Orkla Foods Sweden under the Paulúns brand for the Swedish and international markets. Fredrik is a business developer at Nutrilight, which develops and sells products in red light therapy.
Gabriel AksanDirector of Sales - Nordics at Spotify
Gabriel Aksan heads up the Nordic Ad Sales Team at Spotify. Prior to joining Spotify, he spent several years at Linkedin, Bannerflow and Deep North.
Karin SandelinSenior Semiotician at Kantar Insights
Karin Sandelin is a senior semiotician at Kantar Insights and has 20 plus years of experience in guiding many of our largest brands, organizations and authorities when it comes to semiotic analysis, insight generation and activations. Karin is the founder of and responsible for Kantar's specialist area Sensemiotics and is an esteemed lecturer and workshop moderator.
Adam RingqvistSales Manager at Ocean Outdoor Sweden
Passionate fotboll supporter and Out of Home guru with 10+ years in the industry. With Adam, nothing is black and white, rather black and yellow. ☺️
Dilem Güler Director of Business Development at Bonnier News
Dilem Güler is Director of Business Development at Bonnier News and a frequent speaker in the media industry.
Johan BaldestenDigital Manager at United International Pictures
Johan has over a decade of digital marketing experience from the Hollywood industry, working with titles like Pirates of the Caribbean, Minions, Fast & Furious, Mission Impossible, Wolf of Wall Street and Top Gun: Maverick amongst many blockbusters. As a Digital Manager at United International Pictures, Johan is the driver and innovator of digital marketing with one foot covering the digital day-to-day business, whilst the other is already through the door exploring the marketing opportunities of tomorrow. With a strong passion for movies, Johan has the privilege of combining hobby with work. Favourite movie is Shawshank Redemption and guilty pleasure movie is The Other Guys.
Steve GladdisChief Strategy Officer at EssenceMediacom EMEA
Steve is Chief Strategy Officer for EssenceMediacom EMEA, responsible for the quality of the agency’s strategic planning across all clients and markets in the region.
He’s worked at MediaCom for over 29 years, having risen through the ranks of the London office to UK CSO prior to his current role, and has a breadth of experience across clients as diverse as Mars, Sky, and Google.
He works with the EMEA markets to build strategic capability across the region, through training, mentoring, process, and distribution of best-practice and inspiration, and works hard to create a culture where the planners are excited and curious about the potential in every brief, and where specialists around the agency collaborate to develop strategies that combine creativity and rigour to meet our client’s business objectives. As well as this leadership role he takes an active role in client business, and has worked on a range of pitches leading to new business wins for the agency.
He is a skilled facilitator and creative thinker, and enjoys teaching the art and science of strategy to others in the business. He has also run the UK agency’s programme of cultural initiatives, and co-led the culture workstream for the merger of Essence and MediaCom.
Björn LindholmManaging Director, Nordics at Integral Ad Science
Björn Lindholm joined Integral Ad Science in 2018 as head of the company’s Nordic operations. He has more than a decade of experience in the Nordic digital advertising and technology industry, where he has led business development efforts for media companies in the digital advertising sector. Before working at IAS, Bjorn has held different management positions in companies in the media industry, establishing and building relationships with agencies, media and technology providers in the Nordic countries.
Emma LundgrenAgency Partnerships Lead, TikTok Nordics
Emma Lundgren is the Agency Partnerships Lead for TikTok Nordics. She's been working in the media industry for the last 16 years and has a soft spot for all things video. Emma has previously worked as commercial lead for Snapchat Sweden and as Country Manager Nordics for Unruly before finding her forever home at TikTok.
Christer LjonesHead of Data at Schibsted
Christer Ljones heads up the Schibsted Marketing Services data team, and after spending 15 years in the industry he has never been more optimistic about its future. He is known for his intense quest for the perfect backpack, complicated by an ever-changing definition of perfection.
Calle DyrssenChief Commercial Officer at Esportal
Carl-Christian is a multiple award winning advertising guy who doesn’t do advertising. He pioneered viral marketing as head of goviral (later Be On / AOL) - who became renown as the think tank behind some of advertising history's most effective concepts rendering a Grand Prix in Creative Effectiveness and another in PR at Cannes Lions. Following the epicenter of contemporary culture he entered the world of gaming and e-sports in 2021. Calle believes brands have an exceedingly important, if not world changing, role to play in culture. Winning the race for attention, elevated brand recognition and great business being the side effect of doing it right.
Marie MelinChief Culture & Growth Officer at EssenceMediaCom Sweden
A strong background in marketing and media with a strategic mindset. Extensive experience developing strategies for brands, helping clients understand and maximize the impact of marketing activities on their business results. Responsible for driving both customer and people growth, and for leading the cultural change in behavior and capability to meet future market demands.
Kef GyeongData Scientist - Global Marketing at Volvo
From MPPT to MMM, a former solar car engineer who used to track solar power in the outback of Australia now tracks marketing effectiveness in the web of data.
Olesya Moosman MMM Specialist at Google
MMM specialist responsible for redefining how marketing performance is measured by advertisers and cultivating advanced measurement practices. Prior to joining Google, Olesya led Marketing Mix Modeling globally at Twitter.
Kay Schneider SVP Global Product & Business Development at Showheroes
As Senior Vice President at ShowHeroes Group, Kay owns the global product roadmap and the supply side business strategy. With 20 years experience in leading roles in ad technology and media companies, Kay is one of Europe's most recognised experts in programmatic video advertising.
Thomas Søbye AndersenNordic Digital Director at Wavemaker
In the role as Nordic Digital Director in Wavemaker, Thomas acts as the Head of Digital for the L’Oréal account – one the biggest advertisers in the Nordics and a collaboration committed to driving market leading growth through digital innovation. Having worked on the account since the beginning almost ten years ago, Thomas has been present every step of the way, helping L’Oréal transform their business in the Nordics into a digital frontrunner. As a digitally native marketeer Thomas has extensive experience within all facets of digital marketing and have worked on a variety of clients across different industries.
Staffan EliassonHead of Creative and Innovation at Ocean Outdoor Nordics
Former photo journalist with a passion for all things visual. Spent the past ten years exploring what’s possible to create within DOOH.
Jean-Baptiste MoggioHead of Marketing at RTL AdConnect
Jean Baptiste Moggio heads up the marketing & insights team at RTL AdAlliance. With 10 years of experience in the advertising industry, he has conducted international research on the video landscape such as the Total Video Key Facts & The New Life of the Living Room. His topics of expertise include media consumption, advertising effectiveness, audience measurement & Connected TV development.
Anna ErlandssonMarketing Science Partner at Meta
Anna is a storyteller with data and an expert in incrementality. She works with the largest agencies in EMEA and has an extensive background in media and measurement from companies such as Google, Accenture, Spotify and Mediacom.
Lisa GröningHead of Data Science Sweden at Acceleration
Triggered by her everyday work where she measures and improves media efficiency for local and global advertisers. Truly passionate about everything data, tech, and marketing analytics.
Maria LundahlSenior Media Analyst at Kantar Public
Maria Lundahl is a senior media analyst at Kantar Public and is one of the country's most experienced media analysts with extensive experience as a consultative support in media and communication-related issues. She has a great habit of summarizing, analysing and drawing conclusions from large amounts of information and being able to simplify complex issues. Maria is also responsible for Kantar Public's methods for media analysis.
Eelco Van De WielCo-founder, Cape
Eelco drives new innovations in a quickly changing market by combining the latest technologies in the field of (social) media, e-commerce, marketing and data analysis. Next to Cape, he founded multiple digital companies, such as LiveWall and its various sub-brands.
Ariel RiskindHead of Marketplaces, Nordics at GroupM
As Head of Marketplaces for GroupM Nordics, Ariel is dedicated to helping brands succeed in the complex world of Retail Media. With extensive industry experience and a deep understanding of market challenges, Ariel enables clients to deliver campaigns that engage their audience and drive results. Before taking on her current Stockholm-based role, Ariel gained valuable experience in media planning, buying, and strategy through various roles at GroupM in London and Sydney, giving her a unique perspective on the industry.
Peter MalmstenSenior Media Analyst at Kantar Public
Peter Malmsten is a senior media analyst at Kantar Public and has over 20 years of experience in media analysis for a number of different companies, organizations and authorities. Peter has written two non-fiction books in the field of media and communication, has a method responsibility for media analyses at Kantar Public and prefers analyses where qualitative aspects of topics, debates and events can also be highlighted.
Nicole KivelManaging Director Northern Europe at Criteo
Nicole Kivel is the Managing Director Northern Europe at Criteo overseeing its commercial organisation for large enterprise clients inclusive of the region’s top retailers, brands and agencies.
Nicole brings to her role over 15 years experience in advertising with pivotal positions including launching & scaling retail media in the European market with Hooklogic & Criteo.
Her expertise and focus is on bringing Criteo's robust suite of products together to maximise the benefit/impact the region's biggest retailers and brands can see. This will include advising and empowering them to greater degree of sophistication and customisation on their digital strategy and monetisation programs.
Larisa DumitruHead of eCommerce at GroupM Nexus
Larisa has eight years of experience in the digital marketing and e-com field on the client and agency side. She is currently Head och e-com for GroupM EMEA.
Matthew HearleCreative Strategist at TikTok CreativeLab
Matthew is an award winning Creative Strategist for TikTok Creative Lab in the Nordics, where he leads global creative campaigns for brands such as IKEA and H&M. Prior to joining TikTok, Matthew developed his craft as a strategist within the creative industry, before becoming the Head of Content at the creative agency ACNE.
Emma GlennProgrammatic Trading Director at EssenceMediacom UK
Emma Glenn is a Programmatic Trading Director at EssenceMediacom. Having spent most of her career within publishing sales and adtech. Emma moved to EssenceMediacom to work on brands such at Mars, PSA, DFS, Sky and Boots to name a few. Her role is to ensure programmatic excellence across Xaxis within the UK for all clients. Emma is also part of the steering group for Inclusive Planning ensuring we are supporting and growing investment into DEI partners to create better advertising experiences for URG. EM’s aim is to use media to authentically represent and mobilise Britain.
Michael MurrayHead of Programmatic at Mindshare UK
Mike has led the Programmatic teams at Mindshare for the 4+ years, with a remit to help shape the UK Programmatic strategy for over 25 brands including blue-chip clients such a Unilever, Marks & Spencer, bp & Ford. Prior to that his background was on the commercial side of the industry for the previous 16 years working with a combination of publisher, measurement, and ad tech start-ups. Mike is passionate about 3 things in particular - the funding of responsible journalism and community voices via media investment, developing new and upcoming talent with Mindshare and its partners, and advocating emerging ad tech that protects consumer privacy.
Leila SheridanUK Head of Enterprise Sales at Criteo
Leila Sheridan is UK Head of Enterprise Sales at Criteo, where she has worked for the last 5 years, helping her team navigate the exponential growth of Retail Media. Over the last 18 years Leila has worked in and around Ad Tech for companies including Rubicon Project, Rocket Fuel, Acxiom, and MySpace.
Christoffer ÅhlundHead of Gaming, NORD DBD
Christoffer has an optimistic can-do-attitude and is truly relentless and fearless when it comes to getting more brands into the wonderful world of gaming and esports.He has spent the last three years building NORD DDBs business unit within gaming FTW (For The Win) and is part of the world’s first network agency specialized in gaming and esports. If you are thinking of venturing into gaming but are still a bit hesitant or have any questions, or want to improve what you are already doing – contacting this guy would be a perfect start.
Gardar Björnsson Rova Lead Artificial Intelligence at McKinsey and QuantumBlack in Nordics
Gardar Björnsson Rova currently leads QuantumBlack, AI by McKinsey in the Nordics, and oversees data-science and engineering experts across the firm’s locations in the region as well as supporting Private Equity and investor clients in Europe and Asia on Generative AI.
Marcus "Tutsi" TothEsportal Community Manager, Host & Commentator
Marcus "Tutsi" Toth is a former kindergarten teacher who tried out streaming for fun in 2018 and never looked back, after 3 years of being the biggest streamer in Sweden he's now worked his way into the professional side of esports and doing full-time commentary and hosting.
Björn HolmsgrenArtist
For a while, Björn was active on TikTok under the name @BussBerra but that has now changed to @bjornholmgren. Today he has more than 160k followers on the platform. Björn was last year mentioned as an “Artist to keep track of in 2022” by Svenska Dagbladet, and his song Ut med allt reached number one in Sweden on Spotify after going viral on TikTok. The song, that was created as a remake of Veronica Maggios song Satan i gatan, now has over 11 million streams on Spotify! He continues to make popular TikToks and writing successful songs!
