NextM is back! 

On April 6-7, we are overjoyed to be able to arrange NextM as a physical show yet again. 1,500 people have registered and are joining us at Annexet in Stockholm for the biggest marketing & tech event in the Nordics!

Find the jam-packed agenda here.

NextM - 
the bluewashing edition 

The theme of the year will dive into how the advertising and comms industry can wholeheartedly support the agenda 2030 goals.

Come to NextM to be inspired by amazing keynotes, the most innovative green tech solutions and the much needed discussions on representation, sustainability, viable business practices and much, much more! 


We are insanely proud to present the keynotes, breakout speakers and panelists for NextM, an extremely strong and diverse range of marketing gurus, tech experts and activists. The speaker list is growing every day adding to the agenda.

Below are our fab keynotes.

Bob Hoffman
Ad contrarian, bestselling author & speaker

Visit Bob's website here

Bob is the author of five Amazon #1 selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing.

One of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed many of the dangerous data abuse practices that are now making international headlines. It was selected "Best of Marketing 2017."

He is creator of the popular “The Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.

Time, Inc UK said, "Bob is the best speaker we ever had."

Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.

He has been the ceo of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club.

Bob has served on the boards of the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education, and the PGA Foundation of Northern California. He spent one year as Special Assistant to the Executive Director of the California Academy of Sciences.

Märtha Rehnberg
Climate freak, political economist & entrepreneur

Märtha Rehnberg is a climate freak by heart, political economist by training, entrepreneur and policy-advocate by practice. She is Co-Founder of DareDisrupt, specialized in a responsible disruption and exponential technologies. Märtha’s drive lies in creating better visions for the future. 

For her, it’s not about a crystal ball, or about predicting the future. It is rather about understanding how our dreams and visions about the future have a performative effect in the present. If our dreams are big enough and vocalized smart enough they attract attention, talent, capital and eventually – they self-actualize.In her talks, Märtha demonstrates how our so called “technological intuition” is at the center of creating powerful visions. With vantage point in the new technologies of this decade, and the radical business models they ignite, she dares you to lean into the future with curiosity, courage and a mindset of action. Cause if we do this moment in time right – we’re all to get the promotions of our lives.

Märtha is a trained political economist and published scholar on the future of global value chains and new technologies. She has held more than 300 talks across 20 countries on ‘technological intuition’, ‘responsible disruption’, ‘future of economics’ and ‘radical climate innovation’.

Nora Bavey
Tech industry trailblazer in accelerating inclusion & multi-award-winning entrepreneur

Nora Bavey is the General Partner at Unconventional Ventures, a Nordic VC that focuses on impact tech companies founded by diverse founders.

She is the the award-winning brand strategist who became a tech entrepreneur only to become the investor she needed, who focuses on diverse founders and sees ownership and entrepreneurship as the strongest tools for equality. Withher understanding and focus on Sustainability, DEI and future trends, she is building ecosystems in the Nordics region as well in Europe to take advantage of the potential she sees being lost today.

Nora was named one of the most influential in business 2022, one of the most influential in Tech 2022, Most important Female investor 2021, Role model of the year 2020 and among Sweden’s 101 Sustainability Leaders 2020.

Louise Xin
Award-winning fashion designer & activist

The intersection between fashion and social justice can be incredibly empowering, and award-winning Chinese-Swedish designer Louise Xin is on a journey to spread awareness, one dress at a time. Follow Louise Xin on Instagram here.

Paul Svensson
Award-winning chef

Paul Svensson is an award-winning Swedish chef who runs the plant-based restaurant at Fotografiska that in 2021 was awarded a Green Star by the Michelin Guide and named Sweden’s best and most sustainable restaurant by 360° Eat Guide. Since 2018 Paul Svensson is a Goodwill Ambassador to the United Nations Association of Sweden, specializing in food and sustainability.

Photographer: Erica Wessman

Helena Samsioe
Founder & CEO of Globhe, Forbes top woman in tech

Helena is the CEO and Founder of GLOBHE, a tech company on a mission to create a better future with drones through the world's first Crowddroning Platform. Helena is a firm believer that the future of possible is already here and passionate about using innovative technology and collaborations to show it.Helena has been named "World's Top 50 Women in Tech" by Forbes, received "Årets Svensk/Swede of the Year Innovation 2020", named 1 of Sweden's 10 superwomen, ranked as one of the most powerful business women in Sweden by Veckans Affärer, ranked among the top 100 young business leaders in Sweden, ranked as a top AI Thought Leader, won "Female Founder of the Year", named among the "Top Women to Watch in the Drone Industry”, nominated for "Digital Influencer of the Year", and has been featured as the "Drone Queen" on BBC.

Pascal Finette
Co-Founder @ be radical & expert on exponential growth

Visit Pascal's website here


Pascal is Co-Founder at be radical, Singularity University’s Chair for Entrepreneurship & Open Innovation and a Venture Partner at BOLD Capital Partners. Previously he held leadership positions at, Mozilla, and eBay, built technology startups, launched a Venture Capital firm. He is the posse leader at, and is a general upstart when it comes to creating meaningful change.

Will Scougal
Snapchat's Global Director, Creative Strategy

In 2015 Will joined Snapchat to build and lead the creative strategy team. Prior to Snapchat, Will was Head of Brand Strategy at Twitter where he created award-winning work at the forefront of data-led and real-time marketing.

Since joining Snapchat, Will has helped establish the platform's global presence and his team has helped brands pioneer new and innovative ways to drive business results by building campaigns with augmented reality and vertical video at their heart.

Will believes that Augmented Reality is the most exciting driver of culture to come along since film, and that the camera is a place where people choose to spend time with brands.

Cecilia Tengroth
Secretary-General to the UN Association of Sweden

Cecilia Tengroth is Secretary-General to the United Nations Association of Sweden since October 2021. Previously she served as Chief of Staff to the Swedish Red Cross. She has also worked at the Ministry of Defense and Swedish Defence University. Her background is as a lawyer specialized in international law. She has also published various books and articles on the topic of international humanitarian law.

Ricki Rebecka Petrini
Head of Marketing & Communication at Schibsted

Journalist turned marketer with a background in Swedish news media. Head of Marketing & Communication at Schibsted. She's a strong advocate for equal and diverse media.

Harriet Kingaby
Co-chair at The Conscious Advertising Network

Harriet is an activist, working at the intersection of advertising, AI and misinformation. As Insights Director at Media Bounty, she focuses on insight gathering and climate misinformation across a range of groundbreaking clients and projects from electric vehicles to green finance.She co-founded The Conscious Advertising Network with Jake Dubbins of Media Bounty in 2018 and has since seen it gain international recognition, work with the UN, and grow to over 150 members from Virgin Media O2 to GSK and British Gas. She’s a former Mozilla Fellow, working with Consumers International to map the opportunities and impacts of AI enhanced advertising, globally.

Maddy Savage
Journalist & moderator

Visit Maddy's website here

After ten years as a BBC staff reporter and presenter, Maddy moved to Stockholm in 2014 and is a now a regular freelance correspondent for media including BBC, NPR and Huff Post. Her work focuses on Swedish business and lifestyle trends. She also moderates tech and media events across the Nordics.

See the full list of valued NextM partners here.

And be sure to leave the daily grind of your desk job to meet them, take part in the brilliant discussions and try the latest tech at NextM - the bluewashing edition on April 6-7 at Annexet in Stockholm.

NextM is hosted by these GroupM agencies